What I really need today are ten clones of myself. If I have ten people that think like me, have my passion and work ethic, then I could really get things done. Unfortunately, the “mini me” concept is not viable so I am stuck with trying to find good substitutes. Outsourcing things that you need done to promote your business allows you to practice the important concept of working on your business instead of working in your business. If you have an E-commerce store this becomes very apparent very quickly. It can be so easy to get suckered into the daily operation of putting out fires. However if you have a one man shop, there has to be some element in which you work in your business as well as work on it.
If you have to take care of the shipping and wear all of the other hats it can be hard to do some hardcore marketing and still have time left in the day. This is where outsourcing your help can get even wiser. You know what you want done (which is key) now all you have to do is assign the work which allows you to work smarter. For example say you outsource your article writing. When you receive your articles all you have to do is submit them to the databases you like and wait for the results. If you have a steady flow of articles coming in, this is a powerful way of getting links. Subbing out directory listings, text links ads and finding relevant sites and their linking strategy is all smart business.
Another great way to save some time is to joint venture with someone who has a relevant business theme but not a direct competitor. For example I have a friend that has a business site that does not compete with my site in any way. In fact besides trading links, we can promote each others sites by working together. What we do is include a text link in our article submissions to each others site. If you put at least 2 to three links in your articles this is a very small adjustment to your article writing campaign. I just add the text link in the author bio and now I get my friend to do the same. So if they put in 10 articles a week and I put in ten, its like working twice as hard. Granted this arrangement is not always easy to find, but it does work. Networking is the key. Imagine if you had three or four of these arrangements working at the same time?
Hiring out ghost writers for your blogs is another good way to outsource your time. In blogging there is a considerable amount of time spent building up relationships with other bloggers. Bloggers always link to one another and the more time you have someone else working for you the better. You can keep yourself in the loop of what goes into your blog by simply briefing yourself each morning about what each of your workers is doing. This can take minutes instead of the time it would take you to write a post. Hiring out the people in the beginning is a little bit hard on the pocketbook but pays off quickly when your link reputation improves, then it becomes like an investment.
Other items you can outsource are keyword analysis, PPC campaign development, code installation on your site, the actual daily updates to your site and etc. Anything that frees up your time and allows you to strategize your business is valuable. Your best time spent working on your business is the time in which you can think and make good decisions.
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