If you have spent any time at all on the internet, there is a good chance that you have participated in or observed the effects of link baiting. Link baiting is the process where a site does things to garner unsolicited links from other sites and these "hooks" can range from putting up information to using negative reviews of popular products. In terms of internet marketing, link baiting can be a terrific way to make sure that your website achieves good notice from the search engines and from people who are just surfing the web.
Informational link baiting is quite popular and has the added benefit of giving you a reputation as an expert in your field. People will want to link to you because you provide good information, especially if it relates to their own site. Though it will require some effort, you will find that this type of link baiting draws you a healthy degree of traffic that is relevant to your business and services. Some informational hook will show thee browsers how to do something, or explain the history or workings of your type of service. You may also want to provide news hooks in the form of a news feed of some sort.
Entertainment hooks are quite popular as well. The prevalence of online quizzes, especially quizzes that can be posted in places like personal blogs are an excellent form of link bait, though they often prove to be quite ephemeral. A good internet quiz or meme is terrific way to take advantage of the viral nature of the internet. You'll give people a favorable impression of your site and your services in this way. If you make sure that the entertainment is geared towards aiming people at your services, you can make sure that though they might come for the entertainment, they'll stay for your sales pitch!
Depending on your services, you might also want to provide tools for the use of those browsing your site. You'll find that people will happily link to tools that they think their friends will find useful and that this is a great way to get whole networks of people interested in what you have to offer. For instance, a financing firm might offer a mortgage calculator, while a makeover site might have a tool that allows users to "apply" makeup to a picture that they upload.
The one of the most important things to understand about link baiting is that there are both good ways and bad ways to go about it. Often, when you read about link baiting, you will see that people are quite negative about, and there is a reason for this. One popular method when it comes to link baiting is to post something negative about someone or something famous. While this can pull everyone from people who strongly support your point of view, to people who strongly disagree with it to people who are just hoping to see some internet drama to your site, at the end of the day, this is essentially a counterproductive type of link bait. You will achieve a rather nasty reputation as well find that there are plenty of people who might like your services, but despise your attitude. If you decide to make link baiting a part of your website marketing plan, do it responsibly!
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